End of the Leash

natural, healthy, and thoughtfully-sourced pet foods, treats, and supplies

Bioavailable Whole Food for Your Pets!


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End of the Leash now carries an amazing product created by Adored Beast Apothecary—Phyto Synergy. Founder, Julie Anne Lee, created an info-packed video detailing how it’s made, exactly what Phyto Synergy is, and the myriad ways it can improve your pet’s health!

In a nutshell, Phyto Synergy is 100% pure proprietary blend marine phyto-plankton, which is a whole food. It offers trace minerals, chlorophyll, essential amino acids, DHA, EPA, protein, carotenoids, antioxidants, amino acids and vitamins. Just a few of the areas that phyto-plankton can target: skin health, mobility/joint health, improved cellular function (healthier organs), decreased inflammation, digestion support, increased energy, decreased hyperactivity, decreased anxiety, and detoxification.

We also carry other Adored Beast Apothecary products—stop in to check them out!

 
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Is your dog a runner?

Is your best canine friend a little to adventurous for his own good? Maybe just a little too curious and wanders from home, or loves to run off?

As the temps slowly warm here in Wisconsin and your pup spends more time outside, this article from Home Again provides some practical tips on how to prevent those dreaded adventures from happening!

—-> How to Prevent Your Dog From Getting Lost

 

Join us at one of our Store Events!

If you want to be up-to-date on all the happenings at our store, click on our Store Events link at the top left! It takes you to our Facebook Events page, which we constantly update to reflect goings on at both of our locations.

From nail clinics, to Dr. Witte and Carolee Biddle appointments, food demos, craft events, and all our huge holiday happenings, you can find it here.

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

George is gorgeous, inside and out! This handsome hound mix is just over a year old. He loves walks and playing, with humans or canine companions. George is intelligent and knows several cues. His glass half-full attitude will brighten your days. He would do best in a home with older children as he wants to be the only baby. Do you need a happy-go-lucky pup to pal around with? Come to HAWS and meet Gorgeous George today!

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Hope to see you soon!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Canna Care by Pet Releaf--50% off


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Check out the newest CBD product by Pet Releaf—Canna Care! Buy it 50% off at End of the Leash through the month of May, 2019.

From Pet Releaf’s website:

We developed Canna Care Topical for Dogs because we believe in healing from the inside out.

Pet Releaf Canna Care Topical for Dogs is infused with our Certified USDA Organic CBD Hemp Oil. Our CBD Hemp Oil droppers and capsules, as well as our Edibites, have your customer’s companions covered on the inside, this product was developed to help take care of the outside.

What’s in Canna Care

Canna Care is 100% vegan and made with all plant-based ingredients. As with any Pet Releaf products, you can pronounce every ingredient with Canna Care and each ingredient was hand selected to amplify the health benefits of CBD and to heal and moisturize your dogs skin.

Some of the most important ingredients in Canna Care:

Andiroba Oil:

Andiroba oil is an anti-inflammatory oil. Due to it’s high omega-3 count it promotes skin healing and can slow the growth of skin cells. It’s also been found to help with pain (including arthritis) and swelling.

Eucalyptus Oil:

Eucalyptus oil is used in many products for a variety of reasons. In our Canna Care, we incorporate Ecucalyptus oil to help as a natural pain reliever. It also contains antimicrobial and antiseptic properties that make it extremely effective in treating skin cuts and wounds.

Ucuuba Butter:

Like, Andiroba oil, Ucuuba butter is extremely high in fatty acids. These fatty acids make it an exceptional moisturizer and efficient in replenishing skin.

Pet Releaf Canna Care Aids In:

  • Dry Skin

  • Inflammation

  • Arthritis Relief

  • Insect Bites

  • Skin Irritations

We have also heard cases where Canna Care has helped with Mange, MSRA, and chronic rashes.

What makes Canna Care different from other CBD topicals?

Our CBD Hemp Oils are extracted from our own proprietary strain of hemp grown specifically for pets, PR-33. This strain is grown at the largest certified USDA organic hemp farm in the United States. Our joint-partnership with our farmers allows us to have complete control over our hemp plants, from seed to sale, from plant to pet we know exactly what’s going into the products you’re giving your pets.

We extract our CBD Hemp Oil using a chemical-free super critical CO2 method. This method ensures no critical cannabinoids are destroyed and you’re getting every benefit the hemp plant has to offer.

Beyond our hemp and extraction methods, every ingredient included in our Canna Care topical was hand-selected specifically with your pet’s health in mind. It is 100% vegan and plant-based with the highest possible quality ingredients sustainably-sourced.

Frequently Asked Questions About Canna Care:

Is it okay if my dog licks the Canna Care after it’s been applied?

Answer: Yes! Canna Care is a 100% plant-based and vegan product. There are no ingredients included that could harm a dog’s health if licked in small quantities.

I noticed this product is marketed just for dogs, is it okay if I put it on my cat?

Answer: No. Our Canna Care Topical contains a wintergreen oil that is potentially toxic for cats. Although included in very very small amounts, we do not recommend putting this product on cats.

Can the Canna Care be used instead of a Hemp Oil product?

Answer: Our Canna Care topical is great for skin-specific inflammation, however, it is much lower in potency than our oil tincture products. If your dog has severe inflammation that is also showing externally on the skin, we recommend utilizing the Canna Care in conjunction with the oil so that the inflammation is being dealt with both internally and externally.

Can I use Canna Care?

Answer: Yes! All Pet Releaf products are beyond human grade and every ingredient within our Canna Care topical is equally beneficial for human skin care!

 

Wag More, Bark Less!

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End of the Leash has some brand new treats in stock from Wag More Bark Less! Stop in to check out our 14oz box of Grain-Free with assorted flavors, as well as soft varieties in lamb, puppy beef, salmon, chicken, and peanut butter.

 

Simple gifts with sweet sentiments

Looking for a thoughtful gift for a pet lover? Or just something simple and unique for yourself? We got in these lovely little inspirational paperweights we think you’ll love.

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HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

This week's Pet of the Week is Groucho the cat. He is the sweetest guy and his little under-bite makes him even more endearing. He is so easy going that he'd be the kind of pet to just ease right in to anyone's life.  

Groucho's name must be ironic or a nod to the Marx brother because this cat is as sweet as they come. He is a 10 year old domestic shorthair who wants to love and be loved. His joys in life include wet cat food and attention from anyone willing. Groucho is a mellow fellow who currently lives in our small cat colony room. So, he would most likely do well in a home with other pets. This super friendly feline came to HAWS with his brother, Hi Ho Silver and sister, Cuddles. He and his brother are still waiting for homes and can go together (but are not required to be adopted as a pair). Is there room in your heart and home for some extra affection? Stop in to HAWS and let Groucho fill that space.    

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Have a paw-some week!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Good Stuff from Stella & Chewy's and Small Batch


Limited ingredient diets
from Stella & Chewy’s

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Does your dog have food allergies or sensitivities?

S&C’s new Simply Stella’s Limited Ingredient Diets are kibble made with a single source of grass-fed and/or cage free animal protein and limited easily-digestible carbohydrates (no grains, potatoes, or pea protein!). No fillers or additives. No ingredients from China. No artificial colors, flavors, or preservatives!

All three formulas are enhanced with probiotics as well as omega fatty acids for healthy skin and coat. The kibble is oven-baked and coated with raw goodness!

Stop at one of our locations to learn more or grab a bag!

 
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New from Small Batch—Lightly Cooked

Transitioning to raw? Want to add extra nutrition to your current kibble or canned? Or just not ready to go all raw yet? You and your pet will love Small Batch Lightly Cooked!

Small Batch took their raw formula and made them irresistible by cooking them sous vide (in their own juices) at 150 degrees for 5 minutes. This makes it easier to digest, wonderfully aromatic, and extremely palatable for those finicky eaters!

Lightly Cooked is also a GREAT choice to replace canned food as it contains NO thickeners, gums, carageenan or BPA.

Choose from beef, chicken, or turkey.

 
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Giving back all our dogs give to us

At End of the Leash, we are all about helping you provide the best of everything for your furry family members—from nutritious food, to the funnest toys, to comfy cozy beds, to natural remedies for day-to-day needs.

But there’s even more! It’s what you can DO—giving them choices, engaging in play, and even learning to understand how your dog communicates.

This short but remarkable article by Dr. Becker is entitled, “6 Ways to Fill Your Dog’s Life with Joy.” That says it all!

—-> Click here for the full article at healthypets.mercola.com

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

HAWS' small animal room is brimming with little critters looking for homes. Rabbits, ferrets, hamsters, birds, mice and rats are all waiting for their adopters to come. 

Gilbert is an adorable tan and white domestic rat. He is an adult, but smaller as rats go. He was surrendered to HAWS by a good Samaritan who rescued him when his original owner threatened to "set him free" outside. He is curious, gentle and likes to be handled. Rats are very intelligent and perceptive animals, and this sweetie is no exception. Would you like to see Gilbert the Great for yourself? He will be taking visitors during viewing hours. Please take the opportunity to meet (and possibly adopt) him.

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Thanks for hanging out at our blog!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Petipet--Plant-Based Bars for Your Dog


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New in our stores—Petipet functional supplement bars for your dog! MADE IN THE USA!

Petipet’s goal is to improve your pet’s quality of life by providing essential vitamins and functional supplements to cater to your pet’s specific needs.

Petipet uses only human-grade, non-GMO, raw plants (with a limited heat-step) in their products, along with high-quality supplemental ingredients to deliver the special formula for each product.

End of the Leash carries:

  • Calming Bars: for everyday wellness, relaxation and separation anxiety

  • Puppy Bars: for early lifestage development

  • Turmeric Bars: for inflammation, allergies, and immune system support

  • Mobility Bars: hip and joint complex to reduce pain associated with Dysplasia, arthritis or advanced age

Stop in at one of our locations to check out all the ingredients and chat with our knowledgeable staff to see what is best for your dog!

 

A wholesome feast fer fine lads ‘n lassies

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Fromm introduces a new flavor to their Four-Star line—Highlander Beef, Oats, ‘n Barley™.

The recipe is a Scottish-inspired entree that includes beef, vegetables, fruits, and whole grains. It’s more than a wee bit delicious!!

In stores tomorrow! Stop in to grab some fer your furry lad or lassie!

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Cayenne is a spicy little fellow who came to HAWS from Louisiana. He is a one-year-old terrier with a joyful disposition. He has a great energy and just cracks us up! He has unique fur, with almost a lion's mane, if a lion's mane started at the shoulders. :) This little guy has already had an eventful life and is ready for more adventures. In true terrier form, he is energetic and smart. In fact, he knows how to climb fences! So, Cayenne would do best with people who are active and committed to teaching him new skills. Would you like to show this little guy all that life has to offer? Meet him at HAWS and let the good times roll.   

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See you soon!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Looking for CBD? Plus: Important Flea & Tick Information


If you’re considering CBD for your pet, we carry products by Super Snouts and Pet Releaf.  Stop in to discuss the many benefits of using CBD on your beloved furry friends.

Here are a few info-packed articles from Healthy Pets on the uses of CBD for pain and epilepsy for your pets, as well as an invaluable video/transcript by Dr. Karen Becker interviewing Dr. Celeste Yarnall on using CBD oil for your cats!

—-> The Effective Pain Treatment Your Vet May Not Want to Talk About
—-> If You Haven't Heard About CBD-Rich Hemp Oil for Cats, It's Time You Did

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Here’s more info on Pet Releaf’s Hemp Oil 700:

About Pet Releaf

At Pet Releaf, we control our entire manufacturing process, from seed to sale, from plant to pet. 100% of Pet Releaf’s hemp is grown at our joint-venture hemp farm located in eastern Colorado. It is the largest Certified USDA Organic hemp farm in the United States and we’re the only pet company they work with! We plant and harvest a specialized proprietary strain of hemp, PR-33, grown specifically with pets in mind. Since we extract a Full Spectrum Hemp Oil, Pet Releaf Hemp Oil 700 provides your pet with the multitude of health benefits associated with CBD while also providing the additional medicinal benefits associated with the over 100 other cannabinoids, terpenes and flavonoids found within PR-33.

The Pet Releaf Difference

Pet Releaf only uses certified organic CBD from the whole hemp plant – not the marijuana plant. By having our own proprietary hemp strain just for pets, using CO2 extraction methods and consistently testing through 3rd party laboratories for potency and efficacy, Pet Releaf has become the #1 trusted CBD brand in the pet world.

 

Ready for flea and tick season?

At EOTL, we strongly encourage the use of natural flea and tick prevention, and this article by Dr. Becker goes into detail on how flea/tick products containing isoxazoline, have the potential to cause neurologic symptoms in dogs and cats, including muscle tremors, loss of muscle control and seizures. Other ingredients such as metaflumizone, amitraz, fipronil and tetrachlorvinphos also are very toxic insecticides, and the article talks about the history of usage of these chemicals.

Dr. Becker’s article —-> Warning, Using This on Your Pet Could Cause Seizures and Tremors

One brand of flea and tick product on our shelves we love is Alzoo, made in France. We carry Spot-On for both dogs and cats, and Natural Repellent Collars for dogs. We love that not only are they safe for pets, but people, too!

Did you know that for some flea and tick products, your pet has to be bitten first?  After feasting on your pet's chemical-treated blood, pests die.  In contrast to conventional pet collars and spot-ons, ALZOO repels pests.  Laboratory tests show how the Active Ingredient repellents both reduce the incidence and severity of bites. 

On their FAQ, Alzoo talks about why they create natural flea and tick products:

Main reason : Flea collars containing organophosphates are dangerous for both humans health, especially children health, as well as pets health. That is why, the French National Agency of Veterinary Medicine decided to withdraw the permit for sale of Diazinon, Propoxur and TCVP based collars, that are still widely commercialized in America. More recently, US EPA decided to ban Propoxur-based collars.

Indeed, while adults or children are petting your animal, insecticides are absorbed through the skin and may harm the nervous sytem. It is the same for pets.

Thus, we have developed natural repellent products to take care of people and animals' health.

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Mittens is a light orange Tabby cat who is two years old. He is a reserved fellow who has been at HAWS since January. He is a friendly cat but is not (typically) the sort to seek you out. This gentle cat prefers to climb up to a place where he can nap and survey his kingdom. He thoroughly enjoys chin scratches and being brushed. Mittens lives in our large colony room; so he does well with other cats. Do you have room in your heart for a calm, sweet feline? If you thought "Yes", come visit and fall in love with Marvelous Mister Mittens.

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Stop in again soon!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Those Paws Are Made for Walkin'!


Spring is slowly springing here in Wisconsin! Do you have walking plans with your pup?

We both have legs and feet…walking is our natural mode of transportation. There are nearly endless benefits of walking WITH your dog. Not only does it get us where we want to go, but for both dog and human it improves mood, reduces stress, and supports myriad healthy body functions. And best of all, you get to spend time with your favorite furry friend!

If your goal (for you OR your dog) is better fitness, a walk with him can be turned into a well-rounded workout. Myfitnesspal has some tips on how to prepare for a more vigorous walk (or run!) and how to keep it at a healthy pace. —-> How to Turn Walking Your Dog Into a Workout

Lastly, remember your dog’s limits after a less-active winter indoors. Whether she’s young or older, soft tissue injuries and even neck/disc injuries are common when dogs first hit the grass after the long snowy months. Dr. Karen Becker has an important article revolving around the transition from winter activity to spring activity, and also tips on how to keep your dog toned all year round. Check it out! —-> A Major Recipe for Injury - Vets See No Shortage Every Year at This Time

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Cha Cha is just as fun as the dance she is named for. This lively gal is a month shy of a year old. She is a medium sized, mixed breed dog who thoroughly enjoys life. She adores people and gets along with some dogs. She would do best in a home with children 10 and up because of her exuberant nature. Cha cha is a hoot and very smart, she is looking for a family to keep her physically and mentally stimulated. Are you ready to dance into your future with this gal? Come to HAWS and visit her!  

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Don’t forget—both of our locations will be closed on Sunday, April 21st in observance of the Easter holiday. We’ll resume our normal hours on Monday, April 22nd at 9am.

Have a beautiful Easter weekend!

Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

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Bananas--Benefits for Your Dog


Let’s face it, we’ve all been guilty of feeding our dogs things they shouldn’t have. But there are actually some “people foods” are on the thumbs up list—and one of those is bananas!

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As always, Dr. Becker delivers excellent information on this subject. Here’s a sneak-peek at her article, Can Dogs Eat Bananas?

STORY AT-A-GLANCE

  • Bananas are one of the many fruits that your dog can enjoy, as they may provide many health benefits

  • Bananas are a great source of dietary fiber, which may help promote your pet’s digestion and alleviate gastrointestinal problems

  • A good rule of thumb is to feed your dog one slice of banana at a time

  • While the inner part of bananas is safe and healthy for dogs, their peels are a different story

Wondering if your cat can safely eat bananas? Dr. Becker says:
”While bananas do not cause any toxic effects on cats, most cats won’t be interested in eating any fruit, as they are carnivores. If your cat expresses an interest in eating bananas, you can offer a small slice to them as a treat.”

Click here for the full article, including 2 simple banana recipes for your dog’s enjoyment!

 
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Easter and your pets

Like with all holidays, while we want our pets to be a part of our celebrations, there are also many cautions that should be heeded to keep our pets safe and happy.

There are three main items to be wary of during Easter time—Easter lilies (for cats), Easter basket grass, and chocolate (for dogs).

The Pet Poison Helpline website has a brief article talking about the effects of these items. Check it out to help make the holiday safer for your beloved pet!

Click here for the full article —-> Easter Pet Poisons

Also, a reminder—both of our locations will be closed on Sunday, April 21st in observance of the Easter holiday. We’ll resume our normal hours on Monday, April 22nd at 9am.

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

This week, the HAWS Pet of the Week is Mario the Roborovski Hamster. Otherwise known as a Robo Dwarf Hamster, he fits in the palm of your hand, but he prefers to roam and explore. This little guy loves his wheel and will run on it all night long. He will gladly reuse the cardboard tubes from your paper products and likes to play with and chew toys. Mario is a solo act and can be comfortably kept in an aquarium or cage. His speedy antics will entertain you. Do you have space in your heart and home for Mighty Little Mario? Visit him at HAWS to see!

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Have a paw-some week!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Gifts for Your Favorite Pet Mom


It’s never too early to think about Mom! We just got in a new shipment of mugs, hats, frames and signs that she will LOVE for Mother’s Day. Here are some of the goodies…stop in to shop all these and more.

 

The Simple Food Project

New to our stores for your dog—The Simple Food Project!

“Simple. Clean. Fresh.

Fresh & raw, our grocery-grade meats and produce are freeze dried and dry roasted into a delicious blend of scoopable goodness. With ingredients you can recognize and taste your pups will gobble up, its no wonder dogs are giving it two paws up!

No nonsense. Just real food.”

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  • formulas developed by a holistic veterinarian

  • nutrients from high-quality whole foods

  • freeze dried to preserve nutrients

  • 70% or more meat protein in each recipe

  • crafted in small batches in Wisconsin, USA!

  • USA-sourced ingredients

  • NO corn, soy, wheat, empty fillers, artificial ingredients, or processed/rendered meat

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Travis is terrific! He is a mild mannered, eight year-old, domestic short-hair cat. If you have time in your day for a bit of mutual admiration he would be happy to oblige. He enjoys being brushed and petted but does not require constant affection. Like many of us this time of year, Travis could stand to lose a little weight. So, his new family will need to commit to getting him slimmed down. He lives peacefully with other cats in our colony room and might tolerate a dog. If this sweet gent sounds right for you stop and visit him to see if you click!

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Easter Holiday Hours

Both of our locations will be closed on Sunday, April 21st in observance of the Easter holiday.

We’ll resume our normal hours on Monday, April 22nd at 9am.

Have a paw-some week!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

The Basics About FLUTD


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FLUTD (Feline Lower Urinary Tract Disease) is very common in cats. There are several causes, almost all of which can be alleviated by a change in diet and activity level, more water, and keeping your kitty’s environment as low-stress as possible.

Dr. Karen Becker wrote a short and very helpful article on FLUTD. She talks about the types of FLUTDs, what symptoms to look for, risk factors, what may be the cause, and how best to treat your cat if she is diagnosed.

The most important thing to remember is DON’T WAIT to get your cat to the vet if you notice symptoms. Get her an appointment right away for the most effective treatment.

Click here to read the full article —-> Telltale Symptom Foretells a Serious Problem, Don’t Delay Medical Help

 

The germiest spots in the house when you have pets

According to a recent study done on 22 homes with dogs and cats, pet food bowls and pet toys come in #4 and #7 on the top 10 germiest places in homes with pets.

While a healthy cat or dog’s digestive system is designed to handle larger loads of bacteria, a human’s is not. And the elderly, small children, and the immunocompromised individual especially can become extremely ill from some bacteria.

In her article, The Two Germiest Pet Items in Your Home, Dr. Karen Becker shares suggestions on how to keep these items and areas cleaner and safer. This is great information for all pet owners!

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THIS Friday, March 29th—Small Batch raw food on sale

Stop in our stores this Friday, March 29th, to enjoy 20% off all Small Batch raw foods! We have formulas for both dogs and cats.

 


HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Lenny is a handsome one-year-old pit bull mix! He has lots of energy, which makes him the perfect work-out buddy. Let him join you for hikes, runs and all of your adventures. His playful nature will brighten your days. Lenny is working on his manners and would like to continue perfecting them with you. He would do best with older kids because he wants to be your baby. Lenny does well with some dogs and would probably get along with a dog-savvy cat. Do you need a pup to help motivate you to get going? Come into HAWS and get moving with Lenny!

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Have a paw-some week!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

New Foods by Stella & Chewy's and Essence


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We are excited to announce a new pet food line on our shelves, from the makers of Zignature and Fussie Cat—Essence: The Embodiment of Superior Pet Nutrition.

At End of the Leash, we carry both the Essence canned and dry for dogs and cats.

Here’s what Essence has to say about their premium pet food:

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Protein: Building Blocks
Protein is important to carnivores. It’s what builds strong muscles and fuels their energy. We are committed to a meat first philosophy for the best possible health for your dogs and cats.

Closer to Nature
It is our personal vision for premium pet food. Made with the highest quality ingredients and loaded with animal proteins, Essence® brings your canine and feline companions closer to nature. Animal proteins provide the building blocks of powerful muscles, strong bones, and healthy functions. Formulated from the very Essence® of nature, this is the next generation of pet food.

Sustainable Sources
Creature
The highest quality proteins from responsible and clean sources. That is the Essence promise. Our proteins are sourced from all over the world, bringing together ingredients that are specific from certain regions and using them to craft our unique recipes. Each recipe showcases the best of poultry, fish, and red meat. We choose the proteins that provide the healthiest nutrients and great taste for all your furry companions.

We use ingredients like Guinea Fowl, Turkey, Herring, Salmon, Boar, Lamb, and many more.

Health and Functions
Dog & cat ancestors were wild

Dogs descended from a now-extinct prehistoric wolf. The modern gray wolf is the closest living cousin of the modern dog, having branched off from that common ancestor only 40,000 years ago. In fact the modern dog and the modern wolf share 99.96% of DNA. Our dogs are basically just super-social, people-friendly wolves. That also means dogs share nutritional needs with their wolf cousins as well.

Cats are of the family Felidae. This family includes all the big cats we are familiar with, such as lions, cougars, and tigers. Within that family is a group of smaller cats called Felis. It is from this group where the modern domesticated cat comes from. Cats still have the natural hunt instinct and dietary needs of wild cat species. Those wild cats were hunters and carnivores, and modern cats are no different.

So dogs and cats are essentially wild. In recognition of this, we created Essence to bridge the past with the present, and to provide for our cats and dogs a nutrition that’s closer to nature, the way nutrition was meant to be.

Benefits of Meat
Dogs and cats are a part of the order Carnivora. Thus, they are
biologically adapted to catch prey and eat meat. These animals do not farm or graze. The plant food that they do consume come from the stomach contents of the prey they catch, often which are herbivores. Essence recreates that diet. Our approach is always animal protein first. The way it was meant to be in nature.

Free of
Canines and felines are designed to eat meat. We leave out grains and potatoes and any other ingredient that does not serve a natural, clean diet philosophy.

Philosophy of elimination
Elimination diets are a way to assist your pets avoid potential food sensitivities. Foods that combine such ingredients, e.g. starches, oils, and vegetables, can have an effect on dogs and cats, such as irritable stomach and other conditions. Essence cuts out ingredients that might cause food sensitivities so that instances of an undesired effect is minimized.

All recipes are free of:

Healthy ingredients we include:

Red lentils
Coconut flour
Pumpkin
Chia seed oil

Grain
Potato
Alfalfa
Flax

Peas
Sunflower oil
Eggs

 

Wholesome, human-grade wet food for cats by Stella & Chewy’s

Also new on our shelves…FOR CATS…are Marvelous Morsels and Purrfect Pate by Stella & Chewy’s!

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If you are looking for a limited-ingredient, single-source protein food for your kitty, this is a superb option. Packed in Tetra Paks, they are BPA-free, recyclable in many areas and biodegradable. Real meat chunks, nutritious bone broth, and organic vegetables are what you’ll find in this food. What you won’t find—carrageenan, grains, gluten, or potatoes, and no ingredients from China.

These new foods are also a great way to get more hydration into your kitty—they are 78-82% moisture (bone broth, not water). You can use Marvelous Morsels and Purrfect Pate as a complete meal for your adult or senior cat, or as nourishing toppers (not recommended for kittens).

Stop in store and grab some for your best feline friend!

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Spike is a five year-old Red Ear Slider. He is an aquatic turtle who enjoys most of his time swimming and floating about. Because he is a reptile, he does hop out of the drink from time to time to soak up the "rays" and "sun" himself. When the weather is warm enough he would even enjoy going outside for supervised shenanigans. The average life span for a turtle like Spike is 20-30 years; so he is a long-term companion. However, Spike is most likely a loner and will not need to have turtle friends to be fulfilled. Stop in to HAWS and learn more about him!

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Hope to see you soon!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Animal Friends and Your Health


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There are countless beneficial reasons to have animals as part of your family, as those with cats and dogs will heartily share! Not only can they be an endless source of entertainment, but they can also help encourage us to be active, keep us company, and remind us to play when our lives are busy and stressful.

We found two articles by Dr. Karen Becker discussing the benefits of having animals in our lives. They go well beyond the obvious reasons—here’s to having healthy, happy, long lives with our best furry friends by our side!

The Hidden Health Benefits of Owning a Dog: Dogs Can Often Increase Your Physical Activity, but Here's a Much Bigger Benefit

7 Things You Miss Out on by Not Owning a Cat: The Loving Pet with a Memory That's 192 Times Longer Than a Dog's

 

Wet Noses Jerky BOGO

At both of our End of the Leash locations—Buy One, Get One of Wet Noses Jerky through March! Available in 3 flavors: Beef, Chicken, or Turkey.

WHILE SUPPLIES LAST!

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Have you saved the date?

What: Customer Appreciation Day Summer Fun Event

Where: End of the Leash Mukwonago

When: Saturday, July 20th, 2019

Watch our Facebook, newsletter and blog in the coming months for all the details!

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

The HAWS Pet of the Week this week is Lavender, a small but stunning dilute tortoiseshell cat! She is seven years old and upon first meeting seems a bit on the shy side. However, once she has thoroughly evaluated you she leans in...for pets and snuggles, that is. Lavender thrives on tranquility, so a peaceful home without young kids is what she needs. She enjoys (or at least tolerates) the company of other cats but would most likely be overwhelmed by a dog. This beauty has been at HAWS for over a year because she is looking for an adopter who is perfect for her. Are you her person? Come to HAWS and check her out.

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Hope to see you soon!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Home Alone


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Does your best canine friend hang out alone at home all day while you’re at work?

Dr. Karen Becker has some helpful information on how to make the days more worry-free for you, and more safe, enjoyable and appropriate for your Fido.

Check out her tips and alternatives!

—-> How Often Should Your Dog Get a Potty Break?

 

Dr. Patton on dogs eating poo

 

Purrfect games for your indoor kitty!

Our friends at Vet Street and Pawsitively Pets have shared lots of creative ideas to help you tap into your kitty’s inner hunter! These “games” will not only stimulate your cat’s natural hunting instincts, but give her plenty of exercise as well. You may find her ready and willing to engage on a daily basis once you’ve tried these!

—-> Four Games That Tap Into Your Cat's Animal Instincts — Plus the Best Times of Day to Play

—-> 6 Easy Exercise Games for Indoor Cats

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

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This week the HAWS Pet of the Week is Primrose!

This sweet pup is a cuddly and playful five-year-old Pit Bull who came to HAWS as a stray. She has been patiently waiting to be adopted since 2017!

Rosie, as she is affectionately called, loves walks, swimming and car rides. Primrose adores humans and is good with kids but would need to be the only pet in her new home. This gal currently lives with a foster family but is looking for a permanent tribe to call her own.

She is available for viewing by appointment only so call us (262-542-8851, ex.- 0) to schedule a meeting with Precious Primrose!

Staying warm? Stop in and see us!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

New On Our Shelves--N&D by Farmina


Angelo, Francesco, and Nicola Russo of Farmina Pet Foods, along with the 4-legged family member, Francesca.  Photo courtesy of Farmina Pet Foods.

Angelo, Francesco, and Nicola Russo of Farmina Pet Foods, along with the 4-legged family member, Francesca. Photo courtesy of Farmina Pet Foods.

End of the Leash is excited to provide you with Farmina’s N&D (Natural & Delicious) line of canned foods for dogs and cats! We have an extensive selection of flavors and formulas for both.

Farmina began in 1965 and is located in Italy. They are a family owned company, currently in their 3rd generation.

Their mission:
Farmina is nature and science in perfect harmony.
 Our mission is to develop the best all-natural, nutritious, and scientifically validated food that both cats and dogs will love. That’s why in our kitchen, we mix and cook only the finest raw ingredients following strict guidelines set by nutritional experts. With their expertise, we have designed a scientifically validated diet specific to a carnivores nutritional needs.

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Some reasons why we chose to add Farmina’s N&D to our shelves:

  • Farmina produces all of their food to order; no private labels or co-packing.

  • All of their products are 100% non-GMO.

  • All of their products are low-glycemic index tested.

  • They do not use any meat meals; only deboned real meat.

  • They locally source almost all of their ingredients in Italy and choose to support family farms.

  • Their foods contain natural antioxidants as preservatives—nothing artificial.

  • Cans are BPA-free!

  • All research for the company is cruelty-free.

Stop in and chat with our knowledgeable staff about N&D today!

 

March Newsletter coming soon!

You’ll be glad you signed up for our newsletter when you see all the useful tips, huge sales, event announcements and more for March and into this year!

It’s SO easy to sign up. Just scroll down to the “Stay Connected” Section on our website home page and enter your email and click Subscribe. That’s it! (Below is a screenshot of what you’ll see on the website home page.)

We promise no spam, and no sharing of any of your information, ever.

This is a screenshot of our Stay Connected section on our  website home page .

This is a screenshot of our Stay Connected section on our website home page.

 

Save the date

Put it in your phone, write it on your planner, scribble it on a sticky note…

End of the Leash’s
FIFTH Annual Customer Appreciation Day (Summer Fun Event)
will be Saturday, July 20th!

Of course we’ll have Pier Pups dock diving as always, tons of product demos, cuddly rescues for adoption, insanely awesome sales, live music and much much more. Plan ahead and bring the whole family (4-legged included)!

Here are some fun memories from our last 4 Summer Fun events. Can’t wait to see you there!!

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

This week's HAWS' Pet of the Week is Popple! This beautiful blonde German Shepherd mix came to HAWS from Texas and is about two years old. She is eager to learn and already knows some cues, such as "sit". Popple is goofy and affectionate, even putting her ears back and grinning. This sweet girl must be in a home with children 6 and older because she can be reluctant giving up her bone. She must be the only animal in the household.

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Hope to see you soon!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Understanding Poopcicles


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Do you have a poop-snacker? Are the poopcicle temptations for your canine friend simply irresistible?

Our friend Dr. Karen Becker discusses this stinky habit—called coprophagia—in detail in her article Why Do Dogs Eat Poop? on healthypets.mercola.com. You can also join in the conversation on her Facebook post!

 

More reasons to love Auntie Jennie’s

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We just had to share this awesome interview WDJT Milwaukee did with Jennifer Schwingle of Auntie Jennie’s Barkery. She’s a one-woman business—working right from her own home kitchen in Franklin, Wisconsin. End of the Leash proudly sells Auntie Jennie’s treats!

“Our mission at Auntie Jennie’s Barkery is to provide high quality dog treats that you can feel good about giving your dog every day!”

When I started Auntie Jennie’s, it was to make healthy treats for my niece and nephew dogs for Christmas. As I have grown, I am so very proud that I can provide healthy dog treats to your dog as well!! Bentley, our taste tester, can tell you that these treats are the best out there!!
– Owner, Jennifer Schwingle

Jennifer Schwingle of Auntie Jennie’s Barkery in her  interview with WDJT Milwaukee .

Jennifer Schwingle of Auntie Jennie’s Barkery in her interview with WDJT Milwaukee.

You can connect with Jennifer on her Auntie Jennie’s Barkery Facebook page.

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Today is all about love! Nietzsche and Winifred are a bonded pair of New Zealand mix rabbits. They adore one another, and like all bonded pairs at HAWS, will be adopted together. Nietzsche is two years old and Winifred is one. He is neutered and she is spayed. These youngsters will entertain you with their antics. Between games of chase and bunny binkies this duo is a riot! They make a BUNderful pair and would like to share their love with you!

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Stay warm out there!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Fun in the...Snow!


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Now that the Polar Vortex has passed—and more snow is coming our way—we found 6 fun games on Dogster to help you enjoy the rest of the winter with your best canine friend!

Ever heard of skijoring ?

Or maybe some snow-gility !?

Read on to find out more!

—-> 6 Fun Games to Play With Your Dog in the Snow

And don’t forget—safety first in the cold and snow! The American Veterinary Medical Association has compiled a detailed list of tips, things to observe, and choices for you and your pet during cold weather.

—-> Cold Weather Pet Safety

 

Fun treats to use in your snow games

Stop in and check out our variety of treats by Benny Bullys, Vital Essentials, and Momentum.

 

More SnoJams and boots available

We received another shipment of boots and SnoJams, so stop on in if your dog still needs some winter weather gear. Pip is sure glad her Mom did!

Pip from Mukwonago, WI, models her SnoJam she got at End of the Leash!

Pip from Mukwonago, WI, models her SnoJam she got at End of the Leash!

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Today the HAWS Pet of the Week is Dutchess the cat. She is an absolutely beautiful girl! This petite sweetie is three years old. She is a domestic short-hair kitty with slate gray and white fur, and a very friendly gal who seeks out human attention. Dutchess was living outdoors until a kind human rescued her. She much prefers the indoor life and would like to try it out with you! Would you like to offer darling Dutchess a family of her own? Please visit HAWS to meet this adorable feline and see if she is right for you. 

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Have a paw-some week :)
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

HUGE Sales in Our Newsletter!


You’re missing out on lots of amazing sales and announcements if you haven’t signed up for our monthly newsletter! February is full of generous discounts on all your favorite brands of pet food, treats and more. Signing up is super easy!

Just scroll down to the “Stay Connected” Section on our website home page and enter your email. That’s it! (Below is a screenshot of what you’ll see on the website home page.)

We promise no spam, and no sharing of any of your information, ever.

—-> Click here for February’s Newsletter in full, viewable in your browser.

This is a screenshot of our Stay Connected section on our  main website page .

This is a screenshot of our Stay Connected section on our main website page.

 

New and returning on our shelves

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Got a small breed canine friend?

Zignature now has Small Bites!

New on the shelves at End of the Leash.

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And returning to our frozen foods…Stella & Chewy’s Frozen Dinner Morsels for Cats! We have Chick Chick Chicken and Duck Duck Goose available in 1.25lb bags.

From their website:

Each Stella & Chewy’s dinner morsel offering is formulated to mirror a cat’s ancestral diet. There has never been an easier way to feed a biologically appropriate raw food diet! Our dinner morsels minimize the time needed to thaw before serving. Quick thaw and serve, raw feeding made easy!

  • 98% meat, organs and bone

  • Cage-free and wild-caught & farm-raised proteins

  • Fortified with added vitamins and minerals

  • Rich in taurine and enhanced with probiotics and antioxidants

  • 100% complete and balanced dinner

  • No grains; no gluten

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Tito is a truly tremendous two year old dog. He is strikingly handsome, with a brindle patterned coat accented with white. Not only is he visually appealing, but his personality is fantastic, too! Tito is shy but once he warms up, is a total charmer. This pup loves being pet and returns your affection with his great cuddling skills. Tito knows the sit cue and is eager to learn other skills. He even likes other dogs and cats! This well rounded gent is ready for a new home. Are you looking for a new friend? Come to HAWS and see if Tito fits the bill.

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Thanks for stopping by our blog!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Cold Weather Closing


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If you didn’t see our announcement on Facebook, both our Mukwonago and Pewaukee End of the Leash locations closed for today, Wednesday, January 30th, because of the extreme cold and weather. We hope you are all safe and warm, too! Both stores will reopen Thursday January 31st at 11am (two hours later than our usual time).

As responsible pet owners, we all know how important it is to keep our animal friends safe during summer and hot weather; let’s not forget our cold weather safety, too! The American Veterinary Medical Association has compiled a detailed list of tips, things to observe, and choices for you and your pet during cold weather.

—-> Cold Weather Pet Safety from the AVMA

 

Now in stock and SELLING FAST—SnoJams

We still have a few months left of winter weather, and your doggie will thank you for the coziness of a SnoJam! Here’s what they say about them:

Full-body comfort and warmth. Decorative collar and removable hood.

The SnoJam® provides full-body comfort and the warmth of soft fleece. Produced in original fabric designs with a decorative collar. A generous opening to attach a leash adds to the appeal of this body suit, and a snap-on, snap-off hood provides versatility when you need it. Extra-long cuffs can be extended for long legs, or folded for shorter legs.

Pip from Mukwonago, WI, models her SnoJam she got at End of the Leash! Come and get yours while the selection is hot!

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

The HAWS Pet of the Week this go 'round is Megan, the American mix rabbit. This gorgeous bunny is simply delightful! She is affectionate, curious and playful. Megan has a strong personality and makes her will known. She would do best in a rabbit-savvy home with adults. This exuberant lady will keep you on your toes and entertain you with her antics. Do you have room in your heart and home for the Marvelous Megan? 

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Sending you warm wishes—stay safe!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Keepin' It Close to Home


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When you shop at End of the Leash, not only are you supporting our small local business, but you are also supporting several Wisconsin companies when you buy:

And while the winter weather bears down, it’s even easier to keep it close to home. We appreciate you choosing us, and helping our local and state economy (and dreams!) thrive!

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Sachi and Cookie might not be the Dynamic Duo, but let's face it; they're more cuddly than any super heroes we can think of. These gals are stunning cats who are looking to find a new home together. They are 13 years old, but if we didn't divulge that, you probably wouldn't guess and they're not telling! They are napping professionals who would like a loving new sponsor. Could it be you? Visit them at HAWS to find out!

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Thanks for stopping by our blog :)
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

More Dog Games for Indoor Play


This week we have more indoor winter activity ideas for your dog! In fact, these “smelly” games are excellent all year round!

Modern Dog Magazine has an article, “8 Fun Scent Games Your Dog Will Love” that gives instructions for these easy yet stimulating games for your pooch: Find the Food, Pick the Hand, New Animal Scent, Hide & Seek, Shell Game, Where’s Dinner?, Scent Trails, and Find the Scent Itself. Not only will she have fun, but you will, too!

—-> Click here to check out the whole article!

And to spice up those games, why not try some new treats?

How about some Fromm Crunchy O’s or Benny Bullys?

Also, on sale this month at End of the Leash:

  • Mrs. Beaster's treats, $1 off

  • Punk-n-pyes treats, $3 off

AND for the kitties:

  • Fruitables Wildly Natural treats, $1 off

  • Buddy Biscuit cat treats, $1 off

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Jeremy is a domestic mouse who is available for adoption at HAWS. He and several of his brothers have been waiting patiently for homes. Mice are fun pets who will entertain you with their antics. They are sweet, intelligent little animals who have individual personalities. Males should be kept by themselves to avoid fighting, but they don't take up much space. If you have room for a little rodent friend come and visit Jeremy and his brothers!

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Thanks for stopping by our blog :)
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

Beat the January Blues


The rush of the holidays is over, and the cold and (still) long winter days are here. Since lengthy excursions outdoors aren’t on the schedule quite yet for most of us here in Wisconsin, End of the Leash offers some fun ways to help your animal friends (and you!) through the January doldrums.

Our pick for the month—thinking games!

First, check out this cool article we found on Mother Nature Network (MNN)— 10 Brain Games to Play with Your Pup. (And probably some even with your kitty!) It includes great descriptions, and even a few videos! We’re pretty impressed with this one:

We also have some excellent doggie “board games” at End of the Leash! These games are designed by Nina Ottosson and focus on challenging your dog’s brain. Be sure to supervise when playing, and remember they aren’t chew toys so be sure to clean and put away when the fun’s done! We guarantee you’ll enjoy teaching your dog how to use the puzzle—play, bond, and make winter days more exciting.

Nina’s toys are all easy to clean. Simply remove all treats/kibble and hand wash with warm soapy water, rinse clean and dry. Fill again for more fun! Stop in at either of our locations to check them out!

 
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BOGO: Earthborn Grain-Free Cat Food Pouches

Right now at both EOTL locations, enjoy a special BOGO on Earthborn Holistic Moist Grain-Free Cat Food Pouch Formulas!

We carry all flavors: Autumn Tide, Fin & Fowl, Key West Zest, Lowcountry Fare, Riptide Zing, and Upstream Grille.

This special lasts through January ONLY! Stop in soon to get yours!

 

HAWS PET OF THE WEEK

To learn more about how to adopt through HAWS, please visit their adoption page.  You may also give them a call at 262.542.8851.

Princess is a magnificent young pit bull! Like many princesses she's stunning and has a wonderful demeanor. She enjoys playing with tennis balls and will catch them midair. Beautiful and intelligent, she walks nicely on a leash and is eager to learn. Princess is affectionate and an advanced snuggle-bug. Stop at HAWS to start your 2019 with the "royal treatment".

Princess is a magnificent young pit bull! Like many princesses she's stunning and has a wonderful demeanor. She enjoys playing with tennis balls and will catch them midair. Beautiful and intelligent, she walks nicely on a leash and is eager to learn. Princess is affectionate and an advanced snuggle-bug. Stop at HAWS to start your 2019 with the "royal treatment".

Happy 2019! Hope your year’s off to a purrrr-fect start!
Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

© Copyright 2009-2019, End of the Leash, LLC.  All rights reserved.