End of the Leash

natural, healthy, and thoughtfully-sourced pet foods, treats, and supplies

Canine Calm for a Happy HOWLoween

Earthborn Holistic

We’d like to welcome the newest line of food to hit our shelves—Earthborn Holistic.

With Natural and Grain Free options, this is an excellent addition to our food room that you’ll want to try with your dog and cat!

An apron made out of plastic bottles? That’s just part of their pledge to help the environment and integrate sustainable practices in every part of their production.

At Earthborn, bar codes come from trees and turn into trees. Check out their UPC’s for Trees Program.

Earthborn Holistic® offers a wholesome approach to nutrition with high-quality ingredients that nourish the whole pet. Every holistic pet food formula is designed to offer balanced nutrients that support your pet’s overall health and physical well-being.

Each carefully selected ingredient has a purpose. We choose nature’s finest digestible proteins, fruits and vegetables and an exact blend of vitamins, minerals and omega-6 and omega-3 fatty acids. Every formula, including grain-free formulas offer delicious options for your pet’s unique nutritional needs.

We care not only about the nutritional needs of your pet, but we also care about the environment and the earth we inhabit. Our goal is to produce delicious, natural food for your pet and create awareness about our environment, too. Earthborn Holistic® is whole food nutrition born from the earth. Love your pet. Love your planet.


Recipe Changes for The Honest Kitchen

Dehydrated Whole Foods for Pets
The Honest Kitchen makes human grade pet foods from dehydrated whole food ingredients. Dehydration is a slow process that just removes the water from fresh, raw ingredients. That means their foods are a concentrated source of nutrition, and all you have to do is add the water back when you’re ready to serve each meal. A 10lb box of dehydrated Honest Kitchen pet food will make about 40 lbs of fresh food, once rehydrated! Their foods are produced right alongside (and on the same equipment as) foods that humans eat, to ensure the very highest production standards are used at all times.

And with winter approaching, it sure is nice to give our pets a warm bowl of food on a cold morning & evening.

The Honest Kitchen has a couple minor changes to two of their recipes:

Verve: Beef is now the #1 ingredient! We’ve increased the Beef and reduced the percentage of Rye. This changed resulted in slightly higher protein and fat (22.5% and 8.5%, respectively). While this change is recent, if you weren’t aware we also removed peppermint from Verve over a year ago, and we’ve heard that Verve is more palatable than ever!

Zeal: We’re replacing Green Beans with Pumpkin. Pumpkin is a popular ingredient that’s excellent for digestive health. This ingredient will also help to thicken the recipe after re-hydration to create a consistency similar to other Honest Kitchen foods. The change will happen in the December batch of food, affecting all Lot codes dated 12-2011 and after.


Help your dog have a calmer, safer Halloween celebration with Canine Calm

Halloween can be a great time for people, but stressful for most dogs. The doorbell ringing over & over, tiny monsters walking around and screams of delight can all be pretty terrifying for your pooch—and not in a good way!

Canine Calm by Earth Heart Inc. can help your dog stay calm and safe this time of year.

Halloween offers families many opportunities for celebration. Whether you’re attending a Halloween dog party, taking your dog trick or treating, or just welcoming trick-or-treaters to your home, the busy activities, sights, sounds, and smells of the season can be stressful for the family dog.

Dogs can experience restlessness, drooling, panting, hyperactivity, and whimpering as a result of Halloween activities. Although there has been a growing trend among veterinarians to prescribe anti-anxiety medications for nervous dogs, there are natural solutions to help dogs cope with stress associated with Halloween activities.

Earth Heart Inc., offers one of those natural remedies. Canine Calm was created 12 years ago to help calm dogs while kenneled. Vicki Rae Thorne, Earth Heart’s founder, receives positive feedback from customers on a weekly basis about the effectiveness of Canine Calm.

Over 95% of our customers have reported a soothing effect on their dogs during holiday excitement as well as thunderstorms, fireworks, travel, competition, adoptions and other unsettling times, ” says Thorne. “They appreciate a safe natural product that is easy to use, works quickly, and smells good!”

Canine Calm can help dogs suffering from the stress of Halloween activities.

Canine Calm is formulated with all natural ingredients, including pure essential oils, such as lavender, tangerine and geranium that have been traditionally used in remedies for relaxation. Canine Calm is made in the USA and packaged in a BPA free spray bottle. The ready to use spray is easy to use, won’t stain or leave a sticky residue on materials or fur, and can safely be sprayed and rubbed onto the dog’s ear tips and abdomen, or directly onto bedding or clothing and inside the car or travel crate. Canine Calm is a family friendly product, and is safely diluted for use with puppies as young as eight weeks old.

Stop in for a bottle or order off of our retail website at www.endoftheleash.com!


Chiropractic Adjustments for your dog at End of the Leash

This Thursday (TODAY!), October 27th, Dr. Deanna Witte with Witte’s Natural Veterinary Care will be at the store to do consultations and chiropractic adjustments for your dog!

Appointments are for 20 minutes and include a consultation and adjustment.

You can also make an appointment for a holistic consultation with Dr. Witte to discuss holistic options for your pet (nutrition, supplements, essential oils etc…).

About Witte’s Veterinary Care:

Veterinary service providing traditional and alternative treatment options for your pets. Services include spinal manipulative therapy, wellness exams with individualized vaccination schedules, medical treatment, aromatherapy/therapeutic oils, western herbs, nutrition counseling, and whole food supplementation.

Call the store to reserve your spot: 262-363-3338.


“I’ve been tricking people into giving me treats my whole life.  Happy HOWLoween!”  —Wylie


Your Friends at End of the Leash

Please remember that us folks at End of the Leash are not veterinarians, and no information on our website is intended to replace the indispensable and professional advice of your veterinarian.

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